Privacy Policy


Privacy Policy AYA of Sweden, Sleeping World AB

This policy applies specifically to those who purchase our Sleep Tracker or subscribe to our service that includes a Sleep Tracker.


Sleeping World AB is a company that helps people sleep better. We do this by selling products and services, but also by offering a digital subscription service that gives you access to a Sleep Tracker and an app that collects data about how you sleep and uses that data to provide tips and recommendations for what you can do to sleep better.

In this policy, we will refer to this as the ("Service"). The Service is provided by Sleeping World AB, company registration number 559085-8477, ("Sleeping World" or "We"). This Privacy Policy describes Sleeping World's processing of your personal data and is intended to describe how we collect, use and delete personal data. By complying with this Privacy Policy, we ensure that your personal information is treated with respect and in accordance with applicable data protection laws when you use the Service.

For your peace of mind, Sleeping World has put in place technical and organisational security measures to ensure that your personal data is protected from unauthorised access, use, alteration and deletion.


Sleeping World is the data controller for the processing of your personal data carried out by Sleeping World. Information on how to contact us is provided in section 12.


Sleeping World collects personal data about you when:

  • You create an account with Sleeping World and use the Service,
  • You are ordering information, an additional service, or product from Sleeping World,
  • You register as a subscriber to an e-mail or newsletter,
  • You file a complaint or otherwise contact Sleeping World customer service,
  • You link the Service to your Facebook account or other similar third-party services that are independently responsible for personal data,
  • You respond to a survey, including but not limited to customer satisfaction surveys or market research, or respond to communications from Sleeping World; or
  • It is otherwise necessary to manage the relationship between you and Sleeping World.

Sleeping World also collects information through its own or third party cookies and similar tracking technologies that may log your activities and choices when you use the Service or visit our website.



When you create an account with Sleeping World or are in contact with Sleeping World's customer service, Sleeping World collects personal data about you. Examples of personal information that Sleeping World typically collects include your name and/or username, email and/or telephone number, and payment information. For those of you who are members and use the Service to measure your sleep, we also collect this data each night you use the Sleep Tracker:

  • How you breathe
  • Your heart rhythm
  • How much you move
  • The temperature in the bedroom
  • Humidity

Based on this data, we analyse your sleep and also keep historical data about your sleep. In order to make an accurate analysis, we also collect data on gender, age, weight, height and other data that you enter when you register. All the data we collect is for the purpose of providing the best possible advice about your sleep.

When you use the Service or other Sleeping World services or products, and when you visit the Sleeping World website, Sleeping World may collect usage, display and technical data, including your IP address.

If you choose to link the Service to Facebook or other similar third party services responsible for personal data, Sleeping World may collect such information which you thereby authorize Facebook or such similar service to share with Sleeping World.

Sleeping World may also collect and process information that you provide in public forums on the Sleeping World website or make available to Sleeping World when you use the Sleeping World website, Sleeping World pages on third party platforms, such as social media, or when you link your profile on a third party site or platform with your personal account on the Service.

Sleeping World may also collect and process information related to your chosen payment method. The personal information collected by Sleeping World for this purpose serves as a basis for confirming your eligibility to use the Service and for identifying your payment method. Because Sleeping World partners with third-party payment service providers that operate independently in systems separate from Sleeping World, no complete payment information, such as a complete credit card number, will be collected or processed by Sleeping World.



Sleeping World will keep your personal data for as long as is necessary for the purposes of the processing. This means that personal data collected and processed for marketing purposes will be retained for as long as you have an account with Sleeping World and deleted twelve (12) months after your subscription is terminated unless you have given Sleeping World your voluntary consent for the continued processing of such data. In order to monitor the use of gift cards and free trial periods and to prevent misuse, the basic information you provided at the time of registration (name, username, email address, telephone number, payment details) will be retained for a period of twenty-four (24) months after your subscription, gift card or trial period ends. Sleeping World will retain data for longer periods if required to do so by law or if necessary to ensure that Sleeping World's legal interests are met, for example in ongoing litigation.



Sleeping World processes your personal data for the main purpose of providing the best possible help to improve your sleep. Most of the data collected is used for this purpose but some data is needed to enable us to provide, administer, develop and customise the Service and its features, to administer the customer relationship with you and to comply with security and regulatory requirements. Your personal data may also form the basis for market and customer analysis, market research, statistics, business monitoring and business and methodology development. This may include, for example, the processing of personal data for the purpose of creating customer groups on third-party platforms.

Sleeping World further processes your personal data to provide a better and more personalized experience of the Service. Sleeping World may also analyze and combine information about you that Sleeping World has access to through the Service from your online visits or other sources (such as Facebook or other similar social media providers) for the purposes specified in this section.

In addition, Sleeping World processes your personal data in order to prevent, detect and investigate potential prohibited or unlawful activities, including fraud, and to enforce our terms and conditions (for example, to determine whether you are eligible for a free trial or other offers and promotions that may be offered).



The majority of the personal data that Sleeping World processes about you is processed in order for Sleeping World to perform our part of the service agreement (Terms of Use) with you, i.e. for Sleeping World to provide and administer the Service and its features. This is the case when Sleeping World processes, among other things, e-mail address, telephone number and information from payment service providers. 

Finally, some data is processed with your consent. This is the case when data obtained by Sleeping World through your Facebook is processed and for the marketing of Sleeping World's partners' goods and services.

To the extent that the processing of personal data is carried out on the basis of consent, the provision of such consent is voluntary for you and you may withdraw your consent, in whole or in part, at any time. If you choose to withdraw your consent and Sleeping World's processing is such as to require consent, in such case your most recent consent will apply and processing will then be carried out in accordance with it.


The security, integrity and privacy of your personal data are very important to us. We have put in place technical, administrative and physical security measures designed to protect your personal data from unauthorised disclosure, use and alteration. From time to time, we evaluate these measures to determine the need to implement additional measures or update existing ones. Please note that although we have taken all reasonable steps, there are no security measures that are completely secure. We therefore ask that you immediately notify us of any suspicious activity that you may discover on the Service.


Sleeping World may disclose your personal data to companies within the Sleeping World group, partners and other third parties for the purpose of fulfilling the agreement with you or for the performance of agreements with Sleeping World's suppliers and partners.

Sleeping World may also disclose personal data to companies that process personal data on behalf of Sleeping World, such as IT providers, customer service companies and group companies. If personal data is disclosed to companies that process personal data on behalf of Sleeping World, Sleeping World enters into an assistance agreement with this party to ensure that a high level of protection for your personal data is maintained.

Personal data may also be disclosed if necessary to comply with applicable law or governmental requests, to protect Sleeping World's legal interests or to detect, prevent or detect fraud and other security or technical problems.

Your personal data may be transferred to or stored in a country outside the EU/EEA. If we transfer or store your data outside the EU/EEA, we will ensure that such transfer is in accordance with this policy and in compliance with applicable laws, for example by entering into data transfer agreements that include the standard model data transfer clauses adopted by the European Commission and available on the European Commission's website.


Information provided by Sleeping World may contain links to websites operated or owned by parties other than Sleeping World. Sleeping World is not responsible for the processing of personal data that occurs on these websites. Sleeping World therefore encourages you to read the information relating to the processing of personal data that is available on each website.


This Privacy Policy may be amended from time to time. If Sleeping World makes material changes to the Privacy Policy, Sleeping World will notify you by email or through the Service before the changes take effect. The Privacy Policy will also be posted on the Sleeping World website. If changes require your consent, Sleeping World will ask for new consent from you.


You have the right to obtain free information about, among other things, what personal data Sleeping World processes about you and for what purpose (so-called register extract). Such a request for register extract must be in writing and signed by you. 

You have the right to have inaccurate, misleading or incomplete data corrected, de-identified or deleted. You also have the right to request Sleeping World to restrict the processing of your personal data and to object to the processing of your personal data. You also have the right to exercise your right to data portability, which means that you have the right to receive your data in a structured, commonly used and machine-readable format. 

Please note that some of the above rights only apply in specific situations, such as the right to data portability, which only applies where processing is based on a contract or consent and the processing is automated. In case you have any questions about how Sleeping World processes your personal data, would like to exercise any of your rights or know more about any of the rights, please contact us as below.
Email address:

If you do not want Sleeping World to use your personal data for direct marketing purposes, you can notify Sleeping World in writing. In each newsletter you will also be informed about your possibility to object to further newsletters. 

You also have the right to lodge a complaint with the supervisory authority at any time if you believe that your personal data is being processed in breach of applicable data protection legislation.


Last updated 21 January 2021

Sleeping World AB